Meet Jenny Powell

As always, we are excited to shine a spotlight one of our amazing partners, someone who quietly powers so many of our rides: Jenny Powell, our in-house sports nutritionist.

Jenny brings a wealth of knowledge in cycling, endurance sport and nutrition - and she’s here to help our community thrive. Whether you’re chasing a race result or simply want to feel stronger on every ride, her human-first, science-based and practical approach makes fuelling simple and effective.

“Working with Jenny has taken a huge weight off my shoulders. I share my training schedule and goals - she handles the rest. The results have been phenomenal.”

- Ashleigh Moolman Pasio

For us and our members, partnering with Jenny has been a game changer.

Gone are the days of calorie anxiety or second-guessing meals. Jenny designs plans and shares recipes that matches our rider's training loads, recovery needs and personal goals, helping our riders hit weight and performance targets with confidence.

Member benefits w/ Jenny Powell

As a Collective Member, you can enjoy:

• 20% off online nutrition coaching with Jenny Powell
• A free first consultation to set clear goals
• A personalised plan shaped around your training load, lifestyle and tastes

Whether you’re chasing a podium or simply want more energy on every ride, Jenny will help you fuel with confidence.